ProcureCon Pharma US 2018

October 22 - 23, 2018

The Westin Princeton at Forrestal Village, NJ

Contact Us: 1.888.482.6012

AnnMarie Moran


Procurement Lead Business Partner
Novartis


5:00 PM Panel | Commercialization Trends: How Procurement Can Deliver Savings And Showcase Value In A Patient-Centric Environment

As treatments become more personalized, how can procurement partner with marketing and suppliers to deliver a fully realized commercialization program without breaking the bank? How can you create a detailed analytical approach to determining value, melding prescription data, payer data, and data from patients together to create a more complete picture of how best to commercialize a drug? This panel will discuss:

  • Understanding how your customers and patients consume information
  • Influencing diverse stakeholders in an increasingly personalized market
  • Mastering agency relationships to ensure full transparency
  • Market research, data and business intelligence
  • Collateral and print materials
  • Sourcing marketing automation software



Check out the incredible speaker line-up to see who will be joining Annmarie.

Download The Latest Agenda